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Objective promotes Pound, gains first commercial director

Objective Media Group (OMG) has promoted Roz Pound to act as its director of production and operations and hired its first commercial director Holly Pye.

Pye, who joins in August, joins from James Grant Media Group where she is entertainment board director. Previously she has worked as the company’s head of television.

Pound was the director of production at OMG and previously head of production at John Stanley Productions. Prior to that she was production executive at Wall to Wall Television, working on series two and three of The Voice (UK) for BBC One. She was at ITV Studios for 20 years as head of production on factual and factual entertainment.

Layla Smith, CEO at OMG said: “Holly’s experience will be invaluable at a time of growth for the company. Her commercial experience is second to none and we’re really pleased to welcome her to the team.

“Roz has been instrumental in the recent growth of OMG. This promotion and expanded remit is well deserved and recognises the vital role that Roz plays across the group.”