DHX-owned digital kids studio WildBrain has unveiled a new two-year agreement with New York-based rights management company and Beyblade owner, Sunrights Inc. As part of the agreement, WildBrain will develop and manage a global YouTube strategy (excluding Asia) for Beyblade Burst, the third generation of the series, and launch an influencer campaign with YouTube fan channel, BeybladeGeeks.
“Since its launch in 1999, Beyblade has become a global phenomenon, amassing millions of fans around the world,” said Michael Carroll, business development manager, WildBrain. “This presents a significant opportunity to create unique video content on YouTube. By leveraging our expert data and insights, alongside the team at Sunrights Inc, we’re confident we can develop a YouTube strategy to create and manage new Beyblade Burst content.”
Sunrights Inc MD Kaz Soeda added: “YouTube is a huge draw for our active, connected and growing fan base around the world. We are excited by the opportunity to work with WildBrain and BeybladeGeeks to give these fans an even more robust Beyblade Burst experience, with an expanded presence and unique content.”
WildBrain will manage Beyblade Burst local language channels and use existing episodic content from the animated series to develop a wider global audience for the franchise. As part of WildBrain’s influencer campaign with BeybladeGeeks, the studio will produce six original videos for launch on the channel.