A new virtual reality (VR) studio co-founded by two former Discovery executives – including the former head of Discovery VR – has launched.

Previously in “non-public stealth mode,” San Francisco-based Tomorrow Never Knows describes itself as is a content, technology and research studio.

The company was co-founded by former Discovery VR chief Nathan Brown (pictured) and Discovery Digital Networks’ former senior vice-president of programming, Tom Lofthouse.

Also joining the Tomorrow Never Knows team is Gabo Arora, a VR director behind titles such as The Last Goodbye and Clouds Over Sidra, and former Oculus Story Studio creative director, Saschka Unseld.

In an interview with Variety, which broke news of the company’s launch, Brown said that Tomorrow Never Knows aims to “violate the limits of storytelling” and “create original creative and technology IP.”