Dori Media hires Sony exec as it looks to Europe

Dori Media Group is reshuffling its sales division with Sony Picture Television’s Carolina Sabbag headed for its new Madrid office, as it looks to further its growth in Europe.

Dori has brought in Sabbag as VP of sales to oversee business development in Europe. She will lead the team and be in charge of regional distribution strategy across all of Dori’s portfolio.

Sabbag hails from Sony Pictures Television, where she acted as director of sales for nine years. She will join the company mid-April.

Meanwhile, Revital Basel has announced her resignation and will step down from the position as VP of sales in Israel after ten years with the company.

Nadav Palti, CEO of Dori Media Group, commented: “On behalf of all our employees and shareholders, I want to take this opportunity to thank Revital for her tremendous achievements, hard work and dedication to Dori Media’s evolution over the last 10 years, and wish her success in all her future endeavors.

“I am also delighted to welcome Carolina as our key sales person for our European business. She will be instrumental in spearheading our expansion in Europe and support the worldwide activity as well.

“We believe that the sales reorganization will strengthen our ability to promote our formats globally, allow for better collaboration with new and existing partners, and improve sales growth.

“We see a strong potential in the European market, and the Madrid office launch demonstrates our long-term vision and investment in our international offering. The opportunity now is to accelerate the momentum of growth we have seen in the recent years and build on our strengths”.