TV4 Entertainment and Multi Channels Asia (MCA) have created a strategic joint venture to localise and distribute the former’s portfolio of channels and original productions throughout Asia.
The new venture, operating under the name Omni Channels Asia, leverages MCA’s existing work in channel creation, localisation and distribution throughout Asia.
MCA has already brought Bloomberg Television and Outdoor Channel to the region, while TV4 is an LA-based online networks and brands business.
Omni Channels Asia will be the exclusive distributor of TV4’s portfolio of channels, which includes around 30 targeted brands.
The venture will also acquire homegrown Asian content for its channels and secure local production partners for original content development – all of which will be packaged and distributed to mobile, OTT and pay TV carriers.
An initial slate of channels for the region will include Motorland, horror films and series from Screambox and end-of-days movies from Apocalypse, as well as others.
“The launch of Omni Channels Asia is another step in TV4 Entertainment’s ongoing expansion to bring our unique storytelling platform to an international audience,” said Jon Cody, CEO of TV4.
“We are excited to see how the passionate fans in Asia engage with our diverse array of authentic, high-quality programming.”