In the role, Diaz will have direct responsibility for managing the global sales and distribution business at Canada-based DHX.
Diaz will report to Josh Scherba, executive VP of content and distribution, who holds overall responsibility for creating and selling kids and family content for the company.
The new VP joins DHX after more than seven years leading global sales and distribution at Corus Entertainment’s animation arm, Nelvana Enterprises.
He has also worked for the ABC Distribution Company, Evergreen Entertainment and Scholastic Entertainment across 30 years in the business.
Scherba said: “Jerry’s reputation and relationships in the kids’ content world are exceptional. I have had the privilege of knowing Jerry personally for over 15 years, and am thrilled to have him bring his experience and talent to DHX Media.
“We anticipate he will bring great benefits working alongside our stellar distribution team and help to provide key insights into the global market for our leading content development team.
Diaz’s appointment follows the integration of DHX Media’s studios and Distribution management teams in February 2017.
At that time, Anne Loi was named EVP of global operations, with responsibility for overseeing all studio and distribution group operations and Scherba was appointed EVP of content and distribution, with Stephanie Betts appointed SVP of development and current series, reporting to Scherba.