Sniderman has been named global head of commercial affairs at the Toronto-based broadcast, production and distribution company.
His hire comes soon after Blue Ant acquired David Haslingden’s Racat Group.
He was previously global COO and managing director for film and entertainment at UK-based Pulse, which sold to Vice last year.
There he was responsible for Pulse TV content, as well as film and branded content output.
Sniderman will have commercial responsibility for Blue Ant production companies, working closely with the existing production, financial and business affairs teams.
He will oversee Antenna Pictures, NHNZ and Northern Pictures, all of which joined the fold when Blue Ant bought Racat.
He will also oversee Blue Ant’s interested in joint venture Beach House Pictures, which is run with company co-founders Jocelyn Little and Donovan Chan.
Based out of the UK, Sniderman will report to Raja Khanna, CEO of television and digital at Blue Ant.
“As Blue Ant Media continues its international content expansion, it is critical that we have the right talent in place to spearhead the commercial aspects of our global production business,” said Khanna.
“Sam brings to the table an acute commercial mindset, with a natural understanding for the creative process and those who lead it. He is ideally experienced to take on this new role at our company.”
Other recent Blue Ant hires have seen WME-IMG’s Alex Maldini become VP of international sales and acquisitions at distribution wing Blue Ant International, and ex-Tricon exec Nick Solowski drafted in to run sales within the same unit.