Flame hires Asian sales vet

Australia-based Flame Distribution has hired an Asian market specialist to oversee regional sales.

Sebastian Wong has been appointed VP of content sales for Asia, based out of Flame’s Singapore office.

He will report to Fiona Gilroy, who is content sales and acquisitions director at Flame.

Wong’s background includes broadcasting operations and programming roles at Mediacorp’s TV12 and Sony Pictures Television Networks’ AXN Asia.

He has also worked in acquisitions for Asian network Channel 5 and MOBTV, and sold children’s shows internationally for Chinese animation from CHINAnimax / ZN Animation.

More recently, he led Southeast Asian sales for Sparky Animation.

“Asia is an important market for Flame’s factual catalogue and we look forward to Sebastian further developing our connections in that market,” said Gilroy.

Recent sales in the region include Thailand’s Amarin TV taking wildlife series Bahama Blue and Australian Penguins, ABS CBN in the Philippines buying The Best of New Zealand with Nick Honeyman, and Mediacorp acquiring Precist My Future: The Science of Us and Redesign My Brain season two.

In March 2015, Flame hired Australian industry veteran Chris Oliver to aid Asian sales.