Armoza opens up in Miami

Israel-based formats firm Armoza has opened a new Miami office to cover the Latin America region and US Hispanic market.

Independently-owned Armoza has brought in Karina Dolgiej to run the new Lat-Am base. She will be sales director, and joins from TV Azteca’s distribution arm Comarex.

“I am thrilled to be part of the creation of Armoza’s Miami office, and to share my experience in helping to grow the business within the Latin America and US Hispanic market,” Dolgiej said.

She will report to Armoza’s head of sales, Sharon Levi.

Company CEO and founder Avi Armoza said: “We see the creation of a new LatAm office, with Karina at its helm, as a significant move for Armoza as we look to build more strategic partnerships and relationships at a local level in this important region.

“Karina’s expertise and passion make her the perfect person to be heading up this new venture and we look forward to exploring the opportunities that it opens up.”

Armoza’s drive into Lat-Am follows that of another Israeli distributor Keshet International, which has also recently opened a new regional base.