Factual SVOD service Love Nature has hired a director of partnerships, Vince Petersen.
Operating out of Love Nature’s London office, Petersen will focus on driving subscription growth in the SVOD space, and take the territory lead for Germany, Austria, Switzerland and France.
He joins from TV technology company Netgem, where he was head of international content partnerships, and will report to Love Nature International managing director Jo Parkinson.
Love Nature’s other director of partnerships, Anthony Jewitt, will remain focused on linear TV sales internationally.
Before Netgem, Petersen work in a long-term consultancy capacity for another Europe-based SVOD service, Wuaki.tv, where he assumed various senior management roles and aided its international roll-out.
He has also held senior sales and marketing positions at Warner Bros., MGM and Paramount Pictures.
“Love Nature’s SVOD service continues to feed audience appetites for 4K programming and stunning nature and wildlife content, now available in 39 countries worldwide,” said Parkinson.
Love Nature launched last February in February last year in 32 territories as a joint venture between Smithsonian Networks and Canada’s Blue Ant Media.