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Scripps names Asia boss
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Scripps Networks Interactive has named Leena Singarajah as its Asia chief.
She joined channels operator SNI in 2014 as head of distribution and ad sales, Asia Pacific, and becomes Singapore-based managing director for the company in the region.
Singarajah fills the role vacated by Derek Chang, who was upped to head of international lifestyle channels at SNI last year. He relocated to London to take up that position and initially retained oversight of the Asian business, but has now appointed a local MD.
She will report to Chang, who said: “[Leena’s] strategic vision, combined with her operational expertise, will be critical as we look to further expand our business across the region,” said Chang.
Prior to SNI, Singarajah was SVP and head of sales and business development, Asia Pacific for IMG Media.
SNI’s channel brands include HGTV, Travel Channel and Fine Living.
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