Ericsson boosts Nuvu with Fox film deal

Ericsson has struck a deal with Twentieth Century Fox Television Distribution to license feature films for its subscription video-on-demand service Nuvu.

The exclusive, multi-year output deal includes 20th Century Fox-produced titles and global film franchises and covers sub-Saharan Africa and multiple languages.

Titles include The Maze Runner, The Devil Wears Prada, Dawn of the Planet of the Apes and Kingsman: The Secret Service, as well as franchises like Die Hard and X-Men.

Thorsten Sauer, head of broadcast and media services at Ericsson, described the deal as a “major milestone” as the company looks to expand Nuvu.

“Through this partnership, Nuvu subscribers will have access to some of Hollywood’s hottest films as part of their package, localised on a market-by-market basis,” said Sauer.

“Working hand-in-hand with some of Africa’s leading mobile phone operators, we believe Nuvu can offer a truly unique content and technology solution that meets the demands of consumers across sub-Saharan Africa.”

Nuvu is an end-to-end SVOD service developed by Ericsson for mobile operators in emerging markets. The service first launched earlier this year in Nigeria through a partnership with Airtel.

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