Red Arrow creates new factual unit

Red Arrow Entertainment Group has create a Unterföhring-based factual prodco, 7Stories.

The prodco will aim to produce factual shows and branded entertainment programming for Red Arrow parent ProSiebenSat.1 Group, other national and international media firms, and digital platforms.

Already on the slate are ProSieben MAXX series Galileo 360°, SAT.1 Gold’s Lenßen Klärt Auf and TV24’s Da Vinci – Die Welt des Wissens. These titles are either new, or were produced by the same team now running 7Stories, a spokesman told TBI.

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The company has a vast clip archive comprising “several thousand hours of high-quality TV material”, which, according to Red Arrow, means it can “combine existing content with newly produced material into premium content at efficient production costs”.

7Stories will also create content for digital out-of-home platforms, content marketing, and branded content for ProSiebenSat.1 subsidiary SevenOne AdFactory.

Karl König (above) and Christian Böhler (below right) are running the company as co-managing directors, which sits in the Red Arrow stable alongside 1o other prodcos in seven countries.

König has worked for ProSiebenSat.1 since 2000, holding positions such as head of Kabel Eins and managing director of programme and operations at ProSiebenSat.1 TV Deutschland.

Böhler has been with ProSiebenSat.1 for 13 years. In that time, he has been responsible for the content exchange management unit as senior VP, ProSiebenSat.1 TV Deutschland and VP, factual at SAT.1.

“The demand for high-quality yet affordable video content is increasing rapidly amongst all platforms, especially in the digital market,” said Karl König. “7Stories benefits from first-class content from the ProSiebenSat.1 family as well as the editorial know-how of our team, and can thus offer customers a range of programs tailored to their target group and budget.”

7Stories is the latest move Red Arrow has made in production after an investment in Mad Rabbit Entertainment, a Canada-based prodco led by Kari Skogland.