Youth-focused broadcaster The QYou has struck a deal with T-Mobile’s Dutch over-the-top service, Knipppr.
Under the deal, The QYou’s linear channel of curated web content will be available to subscribers of Knippr, which went live in June.
The agreement marks The QYou’s latest expansion in the Netherlands, following its partnership with Ziggo Sport earlier this year.
“As we have witnessed working with Ziggo and TV Vlaanderan, there is a huge video culture in the Netherlands, and we are thrilled to help Knippr by bringing our ‘best of the web’ short form content to its subscribers,” said The QYou CEO Scott Ehrlich.
Knippr vice president Johan Trouwborst said: “Our goal is to build a service that delivers a broad selection of channels – both popular and niche – and to provide our viewers with the freedom to watch what they want, when they want, on whatever device they choose.
“This type of flexible, a la carte model reflects what most consumers today want – not just younger viewers but everyone who is dissatisfied with the traditional cable offer.”
Knippr costs €10.99 (US$12.25) per-month and lets users stream channels and on-demand content to their smartphones, tablets and computers. Networks already available via the service include NPO 1, NPO 2, NPO 3, RTL 4, RTL 5, SBS6, RTL 7 and Disney XD.
The QYou is a linear TV channel and video-on-demand offering around short-form video content sourced from the web.