The QYou launches in Lat Am with TotalPlay

Qyou co-founder Scott Erhlich

Youth-focused broadcaster The QYou has partnered with Mexican triple-play provider, TotalPlay, in its first move into the Latin American market.

The internet, TV and phone service provider will air The QYou’s linear channel on its IPTV service and plans to roll out a re-branded version of The QYou mobile app later this year.

“We are witnessing a significant boom in consumer appetite for short-form content – particularly among the millennial group, a demographic that grew up with internet video,” said TotalPlay’s director of content acquisition, Hugo Adrián Hernández.

“The QYou offers a content mix that fills a gap in our current offering, creating an innovative entertainment package that is attractive to a wide audience.”

The QYou co-founder and CEO, Scott Ehrlich, said: “It’s evident that there is strong appetite for internet content in Mexico, so it makes a lot of sense for an innovative operator like TotalPlay to integrate The QYou as part of its IPTV offering.”

The QYou is a linear TV channel and video-on-demand offering focused on the curation and programming of web-based short-form video content.

Earlier this month it signed a deal with Asia-Pacific channel distributor, Multi Channels Asia, bringing The QYou’s TV formats to Asia-Pacific for the first time.