Naked is the UK prodco created by Simon Andreae, the former Fox and Discovery exec, with backing from FremantleMedia.
O’Brien, who has held development positions at Remarkable Television, TwoFour Broadcast and Electric Ray, will be director of development.
His programming credits include UK shows Prized Apart, Alan Carr: Chatty Man and The Magaluf Weekender.
Andreae said: “Tom is one of the most creative and highly respected development heads in the business. We’re privileged he’s chosen to join us and are looking forward to working with him on creating a range of high concept, high impact, high quality shows that excite broadcasters and delight viewers.”
O’Brien added: “Naked Entertainment has big plans and creative instinct at its heart, so when the opportunity came for me to join Simon and his team it was too tempting to turn down. It’s fantastic to be joining at such an exciting time and I’m thrilled to be helping to take the company into its next phase of development.”
Naked is currently in production on a four-part family survival show for Channel 5 called Stripped and Stranded.