Ben Silverman builds Propagate team

Formats-logo-460_2Screen Shot 2016-06-10 at 10.16.51US prodco Propagate has added two execs to its ranks, bringing in Kevin Healey from Entertainment One and former Relativity exec Brett-Patrick Jenkins, and upping Nicole Laufer.

Propagate is the A+E-backed producer run by Ben Silverman and Howard T. Owens.

Healey will be head of alternative programming, overseeing unscripted content including the series Propagate is making for tech giant Apple.

Joining from eOne, his credits include Fameless for TruTV, Betty White’s Off Their Rockers for NBC, and Scare Pewdiepie for YouTube Red.

“Kevin is one of the most sought after creatives in the alternative content world, and has written, developed and produced an incredible range of acclaimed programs,” said Silverman and Owens.

“As we continue our aggressive push into the unscripted programming space, we are thrilled to have him at the helm, leading our talented alternative development team and programming strategy.”

Nicole LauferJoining Healey is Jenkins (pictured above) who becomes head of development. Laufer (right) is upped to director of development and will manage the slate and work up new formats.

Jenkins, whose credits include Face Off for Syfy, will oversee the alternative development department.

“In this fast-changing world of content distribution, Ben and Howard have a clear vision for new business models and I am happy to be on the ground floor as they begin to implement their strategy,” said Healey.

“I am also pleased to have Brett-Patrick and Nicole as part of my development team. They are experienced and talented production executives who bring a range of ideas to our growing alternative programming slate, and great energy to the team.”

Silverman joined Propagate in April, at the same time as it received a tranche of investment from A+E. The process of staffing up started in May with a trio of hires.