David Attenborough series goes global

David Attenborough’s Great Barrier Reef has landed in 180 territories following natural history broadcaster Attenborough’s 90^th birthday.

Distributor Entertainment One Television has sold the Atlantic Productions-produced show to Discovery Networks in Latin America, Germany, Portugal; the Netherlands, Spain and Italy; LeTV in China; Atresmedia in Spain; IBA in Israel; BBC Worldwide in Asia and pan-Africa; Viasat Nature in Russia and central and eastern Europe; and various European pubcasters.

In the UK, the natural history series reached a combined audience of 10.4 million in its first week on original channel BBC One, and was subsequently sold to the ABC in Australia and CBC in Canada.

“David Attenborough’s Great Barrier Reef has resonated well with the global market, offering fascinating discoveries in a stylistic, high quality format which is expected with world renowned naturalist David Attenborough at the helm,” said Stuart Baxter, president, eOne Television International.

eOne’s acquisition of the show last year marked its move into high-end, blue chip documentary.

The sales come after the prolific Attenborough turned 90 this week.