Icflix launches on Apple TV

Middle East and North African over-the-top video service Icflix has launched on the latest generation of Apple TV box.

Icflix said the new app was built from the ground up by an in-house team and is available to download from the Apple TV App Store.

“Icflix is all about convenience; being able to watch the entertainment you love whenever you want, at home or on the go. The new Apple TV is a great way for viewers to watch the best of Hollywood, Jazwood [Arabic] and Bollywood content,” said Carlos Tibi, founder and CEO of Icflix.

Apple launched its latest generation Apple TV device in September.

The box runs on the new tvOS operating system, based on Apple’s iOS, which allows iOS developers to create new apps and games specifically for Apple TV.