Discovery, Imax strike programming deal

Large-screen cinema company Imax has cut its first TV distribution deal for its original programming, and will partner with Discovery Communictions on a range of films.

The deal gives Discovery an exclusive 18-month global rights window on Imax features after they have played in Imax cinemas. Up to ten films are covered by the agreement.

“As content is created and consumed across multiple platforms we continue to innovate and look for new ways to maximize the reach of our original films. We are delighted to partner with Discovery to help us achieve this goal,” said Imax CEO Richard L. Gelfond.

The features will be produced and released through the Imax Original Film Fund, which was established in 2014 to create educational feature docs, often made in partnership with museums and scientific institutions.

David Zaslav (pictured), president and CEO of Discovery, said: “Imax is a terrific company and partner, and we are proud to come together to ensure these important documentary films are given, through Discovery’s unmatched global distribution platform, the expanded viewership they deserve.”

Rich Ross, group president of Discovery Channel, Animal Planet, and Science Channel added: “This partnership signifies the importance that Discovery is placing on documentary filmmaking that spurs action. Working with Imax, we can provide audiences multiple global platforms to experience these important stories.”