Eurosport has struck a deal to offer bundled online access to Eurosport content and live NBA basketball matches.
In the coming weeks, viewers in a number of European countries will be able to buy the combined offering of Eurosport Player and NBA League Pass at a discounted rate, giving them mobile, tablet and computer access to this content.
“By partnering with the NBA, Eurosport will continue to fuel the passion of sports fans throughout Europe, giving them unrivalled access to their favourite athletes, teams and all the magic of the league – all right at their fingertips,” said Eurosport CEO Peter Hutton.
Viewers will be able to choose between three NBA packages: NBA Team Pass, which lets fans follow one team throughout the season; NBA League Pass which offers every NBA game live, including NBA All-Star, NBA Playoffs and Finals matches; and NBA League Pass Premium which gives additional access to NBA TV Live – which airs documentaries and studio shows – and the choice of home or away team commentary.
Pricing for the offering has yet to be announced by Eurosport, and the deal will not be available to viewers in Denmark, France, Germany, Italy and Spain.