The launch represents the second market new Disney OTT brand DisneyLife has launched in, coming after its UK bow.
The Mickey Mouse-themed platform is being made available for presale today, and costs RMB799 (US$125) for a one-year subscription via Alibaba’s Tmall platform.
Billed as an all-needs Disney platform, it includes Disney and Pixar movies including the Toy Story films, animated series such as Sofia the First, games, e-books and, theme park information – the last part important as Shanghai Disney Resort opens next year.
Buyers will also be given access to other Alibaba products and services. Alibaba already offers a premium SVOD service, Tmall Box Office, and recently bought the shares in online video platform Youku Tudou it didn’t already own.
“As we deliver on our goal to meet the needs of a consumers’ daily life, DisneyLife, launched by Ali Digital Entertainment Business Unit together with Disney, will provide the only holistic and trusted family friendly digital destination in China,” said Wei Ming, co-president of Youku Tudou Business Group and general manager of Alibaba Digital Entertainment Business Unit.
“Disney and Alibaba share an ambition to exceed our audience’s expectations,” said Disney’s managing director, Greater China, Luke Kang. “DisneyLife directly connects us to China’s digital population and provides millions of kids and families the ability to explore and engage with Disney.”