Rightster creates video licensing portal

Rightster has launched VideoSpring, a searchable video licensing portal, for brands, agencies and producers to source trending content for creative campaigns and programming.

Rightster said the video library of premium viral and user-generated content allows users to discover and license the best-known and most shared videos on the web “without a long and complex clearance process”.

VideoSpring will be updated daily with new content from around the world with a focus on “brand-safe videos with proven viewership,” according to Rightster – an MCN and multi-platform network for digital video.

Content for VideoSpring will be sourced from video platforms including YouTube, Vimeo, Instagram and Facebook. All the videos will be exclusive to the portal and fully rights-cleared for commercial use.

“The world is creating and sharing more content than ever before. We want to challenge the traditional stock-footage model and help brands leverage content that is already popular and inherently shareable in a digital era where consumers are also creators, and where content consumption online has skyrocketed,” said Rightster CEO Patrick Walker.

“Engagement and authenticity are more important than ever for brands and utilising user-generated content provides marketers with a powerful means to tell relatable and culturally relevant stories.”

Rightster was founded in 2011 and claims a  network of 2,500 content owners that generates over 1.6 billion online video views per month. In 2014 the firm acquired Viral Spiral Group, which have the exclusive licensing rights viral videos like ‘Charlie Bit My Finger’ and ‘Sneezing Baby Panda’.