Alibaba streaming deal for DHX

Canada-listed kids producer and distributor DHX has shopped 2,500 half hours of kids content to Tmall Box Office, the new Chinese OTT service launched by Asian internet giant Alibaba.

Alibaba has acquired numerous DHX-distributed series including Teletubbies, Caillou (pictured), Paddington Bear, Super WHY!, Rastamouse, Johnny Test and Martha Speaks.

Josh Scherba, senior VP Distribution at DHX, said: “We are very happy to provide extensive kids and family content from our library for this new service in China.”

The DHX kids fare can be seen via a dedicated Tmall set-top as well as various connected devices. Alibaba has been ramping up its SVOD and OTT offering in recent months, striking new content deals and adding new functionality.