Georg Ramme has been upped to global managing director of Endemol Beyond, the digital and multichannel network division of the Endemol Shine Group.
Ramme started up the Endemol Beyond initiative, overseeing a German hub in 2012. He will continue to lead that and also spearhead the international roll out of the Endemol Beyond network of online channels and programming.
There are already Endemol Beyond hubs in territories including the US, UK, France and Italy. The company claims 1.8 billion views a month for its content.
Endemol said that in his new role, Ramme will launch new hubs in markets around the world and further expanding the overall business.
The digital-focused exec is being upped from international MD and an Endemol Shine spokesperson told TBI the “new role will have a much bigger focus on worldwide strategy and growing the business, commercially, creatively and geographically”.
Endemol Shine Group CEO Sophie Turner Laing added in a statement: “Georg has been instrumental in building Endemol Beyond from its early days as a local digital video hub in Germany to the award winning and world leading Premium Content Network that it is today. The digital video space is fundamental to our future as a content creator and Georg’s experience and expertise in this area is world class.”
Ramme said: “We are already beginning to mirror the success of Endemol Shine Group’s global TV business by creating hit programming and formats that travel across markets and have powerful appeal to global brands and advertisers. Our goal now is to expand into new markets and areas of creativity, whilst continuing to attract and incubate the very best on and off screen talent.”