Bastings joins from Africa-focused telco Millicom. He is rejoining Discovery after an earlier stint at the international channel operator, serving as EMEA boss for six years until 2010.
He fills the vacant role running DNI Asia following the departure of former Eurosport exec Arjan Hoekstra in March. Hoekstra replaced Tom Keaveney, who relocated to London in 2013.
Bastings, who has also worked for Viacom and Turner, will oversee all of Discovery Networks Asia Pacific’s 15 channel and content operations as regional president and managing director.
Discovery Asia has also recently acquired Setanta Sports Asia and exclusive Champions League rights for Asia. Bastings will also run the regional Eurosport operation.
Discovery has opened offices in Kolkata, Kuala Lumpur and Manila this year. Basting will be based in its Singapore HQ.
“The Asia Pacific region encompasses two thirds of the world’s population and thus represents one of the biggest growth opportunities for our company,” said Discovery Networks International president JB Perrette.
Bastings will report to Perrette, who added: “Arthur’s deep knowledge of Discovery and familiarity with the Asia market will give him a great head start in accelerating DNAP’s expansion.”