MBO for Precious Media

London-based Precious Media has completed a management buy-out.

The deal hands managing director Peter Christiansen the 75% stake Malcolm Gerrie’s Whizz Kid Entertainment previously owned.

The company bills itself as an independent advertiser-funded content strategist and distributor. It works with the likes of Shine North, All3Media and Done & Dusted, and produces content for brands including Sony Playstation and Diageo.

Christiansen, a former CEO of Zeal Television and high-ranking Endemol Entertainment UK executive, launched Precious in 2007.

Precious will continue to be headquartered at Whizz Kid’s London office. It also has bases in Beijing, Hong Kong and Madrid.

Most Recent