A+E Networks is launching an office in Johannesburg, South Africa.
Starting this month, she will be responsible for A+E’s commercial development and marketing across its African channels portfolio. She will oversee the establishment of the new unit and build a local team.
The appointment comes after A+E began launching channels in sub-Saharan Africa. Currently, History, Crime + Investigation and Lifetime run in the content.
Petersen will report to Bakori Davies, who is VP of commercial operations at A+E Networks UK, the division that oversees Disney- and Hearst-backed company’s African operations.
Petersen is a former DStv Media/MNet executive who currently runs her own South Africa-based consultancy.
Davies said Petersen’s “leadership qualities and in-depth local knowledge will enable us to work more effectively with our partners and maximise growth opportunities across Africa”.
“I am pleased and excited to be joining A+E Networks at a time when the company is so focused on driving growth and expansion across Africa,” added Petersen.
Last month, A+E’s executive VP, international, Sean Cohan, told TBI the company would next look to roll-out its female-skewed FYI brand across the globe.