The film was pulled from various cinema chains after becoming the centre of the brutal cyber attack on US studio Sony, but was subsequently released via VOD platforms and on a limited number of cinema screens.
Digital on-demand and rental sales have now pulled in US$31 million. This means it is “number one online film of all time”, according to Sony.
While the theatrical release took just US$5 million, 4.3 million digital transactions between December 24 and January 4 have pulled in the revenues.
US cable and satellite services such as Comcast, Time Warner Cable DirecTV and Dish Networks ran the film alongside a dedicated seetheinterview.com site, which offers the film at US$5.99 for a single stream or US$14.99 as a purchase.
The Sony hack, by a group calling its Guardians of Peace, brought numerous embarrassing headlines, but the studio will feel some vindication from the online numbers.