ATF claims market deals worth $256m

Nearly US$256.3 million in deals were closed at the Asia TV Forum & Market (ATF), its organisers say.

The fifteenth incarnation of the event, which is held in conjuction with Asian film and TV event ScreenSingapore, was the “most successful” yet, according to Reed Exhibitions.

Pointing to “positive feed, record number of deals and attendance”, Reed Exhibitions’ senior project director Yeow Hui Leng said: “ATF and ScreenSingapore is designed as an integrated market to provide a platform for industry players to trade and network, as well as to highlight opportunities in the rapidly growing Asian market.”

The three day event was held at the Marina Bay Sands Convention Centre in Singapore from December 10-12. A pre-market conference was held on December 9.