Canada’s latest OTT service buys Marvel’s S.H.I.E.L.D.

CraveTV, the low-cost Canadian OTT service that launched this week, has acquired US hit drama Marvel’s Agents of S.H.I.E.L.D.

CraveTV, which was formerly known as Project Latte, is run by telco and media company Bell.

In Canada it airs on free-to-air net CTV, which is owned by Bell. CraveTV has taken exclusive SVOD rights.

Marvel’s Agents of S.H.I.E.L.D. is on the ABC broadcast net in the US and is produced by ABC Studios and Marvel Television and sold by Disney Media Distribution.

All episodes of the first season of Marvel’s Agents of S.H.I.E.L.D. are on CraveTV and episodes from the second season will be put up after it has completed its free-to-air run.

“As one of the most sought-after titles out there, we are proud to join forces with Marvel and Disney/ABC to make CraveTV the exclusive Canadian SVOD home for Marvel’s Agents of S.H.I.E.L.D.,” said Mike Cosentino, senior VP programming, Bell Media. “As evidenced by its record-breaking run on CTV, this is a series with premium pedigree and huge audience appeal.”

CraveTV launched this week at a C$4  a month price point, considerably undercutting its chief rivals, Netflix and Shomi.