BSkyB set to scrap ‘British’ in wake of Sky Europe deal

Pay TV operator BSkyB is set to scrap the ‘British’ and ‘Broadcasting’ from its trading name in the wake of the Sky Europe deal that saw it take control of a combined UK-Italian-German pay TV platform.

UK-listed BSkyB is set to approve the move at its Annual General Meeting today, changing its name to Sky to reflect both its internationalisation and its transformation from a broadcasting to a multiplatform distribution company.

Other measures BSkyB investors will be asked to approve include re-election of James Murdoch as a non-exec director.

Earlier this week Murdoch was replaced as chairman of Sky Deutschland by BSkyB boss Jeremy Darroch (pictured).

BSkyB is 39.1% backed by 21st Century Fox. The UK pay TV service was originally known as Sky before taking over rival DTH service BSB, creating BSkyB.