The research firm’s weekly tracking service said that US sales of 4K, UHD TVs now account for 7% of revenues in US the flat-panel television category, with sales reaching US$668 million so far this year.
According to NPD, more than 70% of the 4K, UHD TVs sold this year so far were either 55-inch or 65-inch displays, with the average selling price for UHD TVs standing at US$2,400. This compares to an average of US$450 for average flat panel TVs.
“This has been a year of increased awareness and an evolution in pricing for 4K/UHD TVs,” said NPD Group vice-president of industry analysis, Stephen Baker. “4K/UHD was still very new to the market during the 2013 holiday shopping season, but we believe it will exceed everyone’s expectations this year as consumers have had a full year to learn about the benefits 4K/UHD brings to the market.”
“Prices have fallen 10% over the last four weeks, since Vizio entered the 4K/UHD market, showing that awareness and brand won’t be the only factors in delivering 4K/UHD volumes over the holiday.”