Nets observe Online Dating Rituals

Eight broadcasters around the world have acquired Online Dating Rituals of the American Male, a factual entertainment format from Top Chef prodco Magical Elves.

Foxtel in Australia, MTV in Finland, TV2 in Norway, TVN in Poland, Sony in Africa, Shaw Media in Canada, Discovery in Latin America and Mediaset in Spain and Portugal have all bought the show from distributor Electus International.

In each episode, Online Dating Rituals follows two different men that use the internet to search for a partner or a fling. It first broadcast on Bravo in the US.

“As online dating has become the most common form of dating, we’re confident that Online Dating Rituals will resonate with viewers the world over,” said Electus International president John Pollak.