Armenia buys Globo’s Trail of Lies

Fresh from launching Trail of Lies at MIPCOM, Brazil’s Globo has sold the telenovela to Public Television of Armenia.

The drama has performed sparklingly in Brazil, where according to ratings monitor Ibope it averaged a 61% share and took a huge 75% share for its final episode. This has prompted the Armenian channel to acquire rights.

PTA already runs Globo novelas Side By Side and The Life We Lead.

Trail of Lies comes from writer Walcyr Carrasco (Gabriela). It has been licensed to channels in Argentina (Telefé), Ecuador (Ecuavisa), Chile (Canal 13), Bolivia (Unitel), the US (MundoFox), Poland (TVN), Mozambique (Soico) and Portugal (SIC), where it has performed well.