ProSieben shakes up copro strategy with Gal-Raday hire

German free-to-air broadcast group ProSiebenSat.1 has appointed Reshet exec and the cofounder of Israeli producer July August to a new international coproduction role.

Koby Gal-Raday will take the newly-created position of senior VP, international coproductions and documentaries.

Gal-Raday cofounded Tel Aviv-based July August in 2004. The prodco is now part of Red Arrow, which is in turn part of the wider P7S1 group.

Since 2008, he has been the senior executive in charge of the scripted, documentary and cinema departments of Israeli free-to-air broadcaster Reshet.

Gal-Raday starts in the new copro role in November and is tasked with expanding the German broadcasters copro activity in the scripted and non-fiction categories, reporting to Wolfgang Link, CEO of ProSiebenSat.1 TV Deutschland.

In turn, long-serving P7S1 exec Thomas von Hennet, will remain as VP, international coproductions & documentaries, reporting to Gal-Raday.

“International co-productions represent an important part of our top-quality programming mix,” said Wolfgang Link said.

He added: “Under the leadership of Koby Gal-Raday we will expand our activities further in this area, so as to continue being one of the most sought-after partners in the market for national and international co-productions that will serve as outstanding prime-time programs for our TV stations.”