Swedish free and pay TV broadcaster TV4 Group has appointed Josefine Tengblad to the newly-created position of head of drama. Tengblad has been a film and drama exec producer at TV4 for the past three years. In her new role she will oversee the broadcaster’s TV and film output and commissioning.
TV4 said that local, Swedish content, will be the focus of its scripted efforts. “TV4 has been one of the leading providers of drama for many years, and has greatly contributed to the success of “Nordic Noir” around the world,” Tengblad said.
She added: “Managing and refreshing this heritage, and driving TV4’s work with film and drama forward in a new media world is a significant and exciting challenge that requires creativity, the daring to challenge ourselves and the constant renewal of the drama genre since the demand for quality grows among our audience.”
Prior to TV4, Tengblad worked across several Lars von Trier productions and numerous Wallander films. In 2010, she started her own production company, Lebox, where she produced the feature film Kiss Me.
TV4’s focus on Swedish drama is increased with the appointment of Josefine Tengblad as Head of Drama, a new position with overall responsibility for all film and drama production at TV4 Group.
In August TV4 Group elevated TV Åsa Sjöberg to director of content for the group, with overall responsibility for programming in all channels and across all platforms. That was part of a restructure of the company’s content division and Tengblad’s appointment is the latest change.
“I am very pleased that Josefine Tengblad wishes to lead the important work on drama for TV4, at a time when the focus of our own efforts is becoming increasingly important for all platforms,” Sjöberg said. “With her background in film, television and theatre, Josefine has a broad palette, and also a willingness and forward direction that will be a strong asset and strength for our business in a rapidly changing industry.”
Tengblad is currently on maternity leave and will take up her new position on April 1 next year.