AMC rebrands Chellomedia

Breaking_BadAMC is rebranding Chellomedia to AMC Networks International, after completing its buyout of the global channels operator and content company in February.

Breaking Bad firm AMC, which agreed last year to pay Liberty Global US$1billion (€750 million) to buy Chellomedia, said that the new AMC Networks International division will also include AMC/Sundance Channel Global, which operates in Europe, Latin America, the Middle East and Asia.

AMC Networks International consists of six operating units, including AMC Networks International divisions for the following four regions: Asia Pacific; central Europe; Iberia; and Latin America.

The fifth unit is the former Chello Zone division, rebranded as AMC Networks International – Zone (EMEA), while the sixth unit is AMC Networks International – DMC, formerly Chello DMC, a European-based global media technology and distribution division.

Mike Moriarty, formerly the managing director of Chello Central Europe, will head up the AMC Networks International DMC and central European divisions.

Eduardo Zulueta, formerly managing director of Chello Multicanal, will take charge of AMC Networks International for Iberia and Latin America.

Bruce Tuchman, previously president of AMC/Sundance Channel Global and MGM Channel Global, will continue in this role but also take charge of AMC Networks International for Asia Pacific.

Finally, Dermot Shortt, who was CEO of Chello Zone, now takes over AMC Networks International – Zone (EMEA).

“Re-naming Chellomedia is a natural next step as we continue to integrate this portfolio of channels and transition AMC Networks into a global media company,” said AMC Networks COO Ed Carroll.

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