ProSiebenSat.1 is expanding its digital capabilities by buying into LA-based online artist networking platform Talenthouse.
The Munich-based media group will take a minority stake in Talenthouse through its subsidiary Starwatch Entertainment, a music and live event-entertainment firm.
This comes after ProSiebenSat.1 earlier this year bought into YouTube MCN Collective Digital Studio.
Talenthouse’s business works by bringing together brands with talent. An example is a creative campaign for Adidas it oversaw in which nearly 2,000 creatives submitted proposals for new sunglasses designs. Three were selected and are now available to the market.
“Talenthouse enables brand owners to conduct a direct dialogue with a particularly interesting target group, while also involving them in the product development process at an early stage,” said ProSiebenSat.1 executive board member Dr. Christian Wegner. “That is unique.”
For Talenthouse, this partnership represents a one-of-a-kind opportunity to expand its network to the German-speaking countries and implement unique marketing concepts for businesses,” added Talenthouse co-CEO and founder Roman Scharf. “The reach and the access to brands and creatives in TV and in the digital world afforded by this investment will permanently speed up Talenthouse’s growth.”