Lifetime channel launching in Lat-Am

A+E Networks’ female-skewing channel Lifetime is launching in Brazil and Latin America. The A+E channels in Lat-Am are run as a three-way joint venture between A+E, Ole Communications and Sony Pictures Television.

Eddy Ruiz, president and general manager of A+E Networks Latin America will be general manager for the new channel.

Sony’s channels are distributed by HBO in Latin America and it will handle the roll out of Lifetime.

“Lifetime will be distributed by HBO Latin America Group and is an excellent complement to our basic channel offering in the region, bringing a channel dedicated specifically to the Latin American female audience and full of proven and successful programming,” said Enrique Cusco, CEO of Ole Communications.

The channel, which will roll out in July, will be programmed with drama series, TV movies and reality shows. It will have shows from the US Lifetime network including Witches of East End, Devious Maids and Drop Dead Diva.

Reality series on the new channel will include Dance Moms, Kim of Queens and Preacher’s Daughter. The TV movie line-up will include Steel Magnolias and Liz & Dick (pictured).

Sean Cohan, executive VP, International, A+E Networks. “Lifetime and its content have an extremely loyal fan-base around the globe, and we are confident that it will develop an equally loyal audience in the Latin American region.”