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News brief: Trace seals Cablevisión carriage deal
Modern Times Group-owned sports lifestyle channel operator Trace has secured a carriage deal with pay TV operator Cablevisión.
The sports celebrity Trace Sports Stars channel will launch on the Televisa-owned platform after Alterna, which represents the channel in the US and Latin America, brokered a deal.
Laurent Dumeau, CEO, Trace Sport Stars, said: “We believe Trace Sport Stars will continue to generate significant interest throughout Latin America due to the unique nature of the channel’s programming, delivering the latest news, behind-the-scenes content, and reviewing the most current aspects of sports celebrities’ lives.”