Vimeo investing $10m in indie VOD service

US-based Vimeo is to pump US$10 million in new funding into its on-demand service to aid content creators to work with the platform.

Vimeo launched its Vimeo One Demand service a year ago and CEO Kerry Trainor described the new investment as a “broad expansion of resources to support creators”.

This will include expanding its crowdfunding programme by allowing filmmakers who have raised more than US$10,000 to access extra support, invest further in its film festival initiative, increase title and catalogue acquisitions and offer new grants to distributors and filmmakers.

The platform offers original independent films from a variety of creators and currently has 22 million registered users.