Sky Italia presses Panic Button

Satcaster Sky Italia has acquired free and pay TV rights to psychological reality TV show Panic Button.

Distributor Entertainment One Television International bills the 10x60mins series as “a unique psychological experiment that pushes people to their limit and helps them overcome their deepest fears”.

The deal is one of a number eOne has scored. Other deals include Discovery in Italy buying comedy reality series Scrappers and World War II shows Dieppe Uncovered and Storming Juno. Germany’s Spiegel TV, Fox Crime in Africa and Israeli pay TV provider Ananey were among the other buyers.