The job is a new role. Based in FIC’s Lisbon office, Pinto Pereira will work on developing new business opportunities and maintaining existing affiliate partner relationships. She will report into FIC Southern Europe and Africa’s executive VP Adam Theiler and work closely with EVP, affiliate distribution, FIC Europe & Africa Georgina Twiss.
Pinto Pereira joins 21st Century Fox-owned FIC from Portuguese pay TV platform MEO, where she was TV service director. She is credited with building MEO into one of Portugal’s leading operators.
Theiler called her an “innovator and a pioneer of the pay TV sector in Portugal” and said she would be “instrumental in defining our strategic path forward across territories in different stages of development”.
Her appointment comes after the exit of long term FIC channels executive Jason Thorp in December, which handed FIC Europe and Africa president and COO Diego Londono his responsibilities.