Nick App debuts in UK

A Nickelodeon app that’s been downloaded five million times in the US has gone live in the UK.

The Nick App offers on-demand content for shows such as Sam & Cat, The Haunted Hathaways, SpongeBob SquarePants, House of Anubis and Sanjay and Craig.

The launch today represents the first time Viacom-owned Nick has offered the app outside of the UK, where it launched in February.

“We know from our research that kids expect to access content wherever they are. The Nick App, through its layout, navigation and ever-refreshing content is an excellent way to serve our audiences with the Nick content that they want as well as offer a sample to the uninitiated to what Nick has to offer,” said Tina McCann SVP, managing director, Nick UK.