Autentic opens new sales office

Autentic has opened a new sales office and said it plans to ramp up investment in documentaries for the international market.

The company is a joint venture between Beta Film and Patrick Hörl and produces and distributes factual programming as well operating the Spiegel TV channel.

Anne Hufnagel will run the new sales office, which will be in the German city of Cologne. Autentic said the new sales office marks the start of closer cooperation with Cologne-based regional broadcaster WDR and an effort to make itself more accessible to local producers.

“We wish to be close to the leading content producers of our domain and hope to mesh their competence with our know-how in sales and production in the future,” said Hörl, Autentic managing director. “Anne Hufnagel is an acknowledged expert with a great deal of experience both in international documentary sales as well as in the collaboration with specialised producers and content editors.”

Hufnagel’s previous experience includes head of distribution, Asia/Australia for Deutsche Welle and head of Bavaria Media’s United Docs unit.