Smithsonian Channel gets first int’l launch

The Smithsonian Channel will launch in Canada this autumn, marking the first time the factual net has launch outside the US.

Smithsonian Networks and Blue Ant Media have partnered to launch the new Canadian HD channel, which will replace specialty network eqhd and be available through “all major distribution partners”.

Smithsonian, a joint venture between Showtime and the Smithsonian Institute, runs programming largely inspired by the Smithsonian Museum in Washington.

Smithsonian Channel president Tom Hayden defined the deal as giving his network the chance to being its entertaining brand of storytelling to a new international audience”.

“Our agreement with Smithsonian Channel allows one of the most unique U.S. television networks to provide the Canadian market with programming that we feel our viewers will really respond to,” addedBlue Ant CEO Michael MacMillan. “This channel will be a significant addition to our premium high definition specialty television services as we continue to build a strong, independent media company.”

Blue Ant’s executive VP, programming, Vanessa Case, said the Canadian channel would “carry a robust selection of exclusive titles with new content being added regularly to provide our viewers with the very best programming”.

Further to the TV channel, there will also be local mobile apps with additional content.

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