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Bin Weevils buys Hasbro’s My Little Pony
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Bin Weevils has acquired two seasons of animated series My Little Pony from Hasbro.
The online kids world wants to expand its video-on-demand service and will make the show available on-demand in its Cinema Room.
New episodes of the half-hour series will be uploaded every Friday and the show will be promoted with banners, billboard advertising within the world and a red-carpet premier event each week.
The year-long deal for seasons two and three of the show follows the successful broadcast of the first series within Bin Weevils last year, which saw nine episodes receive almost one million views during a month long campaign.
My Little Pony will add to content already available on Bin Weevils through its on-demand distribution deals with Nickelodeon and Cartoon Network. The premium VOD has shows including SpongeBob SquarePants and Ben 10.
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