Spanish producer Mediapro has optioned All3Media’s The Only Way Is Essex (TOWIE), paving the way for a local version of the constructed reality format to launch in Spain for the first time.
The show airs on ITV2 in the UK (pictured) where it is in its ninth series.
A raft of deals for constructed reality formats from All3Media-owned German producer Filmpool have also been concluded with broadcasters across Central and Eastern Europe.
Filmpool’s key titles are Families at the Crossroads, Day and Night, Cases of Doubt and Just Sue Me! and the producer will present a structured reality case study at NATPE Budapest.
Ahead of the market All3Media International has cut a swathe of deals for these formats including getting Families at the Crossroads renewed by Russian free-to-air broadcaster Ren TV for a third, 100-episode series and by RTL Poland, which has ordered a fifth 60-episode run. Ren has also ordered a second 60-episode run of legal format Just Sue Me!
Day and Night, following the diverse young inhabitants of a trendy city centre apartment, has just been renewed for a second 54-episode series by Slovakia’ TV Joj and for 90-episodes by Hungary’s RTL Klub.
“The genre continues to go from strength to strength, with these long-running series proving a mainstay of many daytime and early evening schedules,” says Stephanie Hartog, executive VP, formats at All3Media International. “Viewers have always been fascinated by real-life stories – constructed reality allows these to be presented in a format which is not only highly entertaining, but is also relatable.”