Entertainment One has shopped its hit preschool series into Russia for the first time.
Kids channel Karusel has acquired the series and eOne said a licensing and merchandising campaign will follow in the country.
The show, about a young pig and her family, will be stripped through the week on the Russian channel.
Following the deal eOne said it is “laying the foundations for a mass retail rollout in Russia this year”.
It has recruited Rosman Press as Master Russian licensing partner and it will introduce a wide range of Peppa merchandise later this year. Toys and publishing will launch, while a standalone magazine, arts and crafts and secondary categories will follow this Autumn.